How many times do I hear this statement in a day, a week, a month ….? I have learned so much from women over the 40 years I have been serving at Elizabeth’s and there is a sadly common theme - one that runs the spectrum from frugality to outright neglect. I too am the CFO (chief financial officer) of our family and I too am a ‘middle aged gal (53) however I have learned the hard way to put myself on the never ending ‘to do’ list that plagues women everywhere. I used to feel that pretty lingerie and attractive foundation garments where an extravagance I could ill afford; there where more important demands competing for our household $$’s - mortgage, groceries, vet bills, school activities etc. etc. etc. Yes - these are all important AND investing in quality bras and panties that fit well, feel good and last a long time (if you keep them out of the clothes dryer) are important as well. When my bra and panties fit well and look nice, I feel prettier. When I feel prettier I am more likely to put my best self forward, be it at work, in social settings, at the Dr’s or even treating myself to an evening at home with Finnegan and my knitting. 

Getting ready for Autumn and the coming holiday season? Why not treat yourself to a bra fitting (there is no cost to be fitted) and if something feels as good as I know it can - you can feel good about your purchase during the month of October as our annual ‘Support Hearth Place Cancer Support Center’ campaign runs all month - $5 from the sale of EVERY bra in October will be donated to Hearth Place.